The Nevada Gaming Commission unanimously approved a suitability and employee licensing hearing for Affinity Interactive in Affinity’s attempts to develop resorts catered to travelers from California.
While Affinity does not have plans set in stone for its Primm properties, it has been changing its focus to a travel center since the pandemic. Affinity is in the process of considering a variety of developments and renovations to its properties on the Nevada-California border. The company is currently operating Buffalo Bill’s and Primm Valley.
Potential plans include additional retail spaces to serve its two casinos and its Star of the Desert Arena. It is estimated that 50,000 vehicles pass by the resorts daily. Company officials are scheduled to meet with the Clark County Commission to seek a waiver of business and liquor license requirements for 24 months with two potential six-month extensions.
The properties are also wary of the potential Southern Nevada Supplemental Airport, which could impact the volume of road-travelers between the Golden and Silver states. (Source)